Strategic Public Relations

Media Relations and Public Relations

Crafting relevant messages for media and stakeholders defines how you will be perceived by those you hope to reach. We’ll leverage our relationships within traditional and new media channels to share your story in the right way with the right people. Additionally, your relationships within the communities where you do business are critical to shaping the public perception of your brand. We’ll help you build those relationships that align with your strategic goals.

Public Affairs and Issue Advocacy

Issue advocacy is all about education and engagement. We help educate voters, customers, constituents on what your issue can mean to them. We also help you communicate clear messages to help drive public opinion so that elected officials and stakeholders understand why your issue should matter to them. We are not lobbyists, but we work with your lobbyists to engage stakeholders on communications and grassroots initiatives for targeted legislative and regulatory campaigns.

Corporate Communications

Business communication can be a language of its own. How you communicate with employees, customers, shareholders and community leaders is a critical component of how you are perceived. How you describe yourself, your culture and your operations is often the first impression you can make. Let us help ensure that impression is a positive one.

Crisis Management

Unexpected challenges arise, so you have to be prepared. In your time of need, we’ll be there to help you clear the hurdles. In the meantime, we’ll help you prepare for what might happen and how to effectively execute a plan of action.

Speaking Opportunities & Awards

The best way for your customers and stakeholders to learn about what you do is often to let them hear you communicate the message directly. Conference panels, speaking opportunities and industry awards provide real, tangible benefits to build your brand and showcase the accomplishments of your team. We’ll effectively position you in front of new audiences to sell your brand.

Brand Marketing & Website Development

Working with our strategic partners, we’ll build a branding strategy to effectively position your organization in front of those who matter to you. Sometimes that means taking a new approach to managing your reputation, or it may mean starting from scratch and reinventing your brand.

Content Development

We’re writers. If you need content created, we’ll deliver it. From press releases and blog entries to one-pagers and social media posts, we keep your end goal in mind while generating fresh and targeted content.

About Us

Bar Communications is a strategic public relations and public affairs firm based in Indianapolis, Indiana. Our focus is centered on helping clients reach consumers, businesses, elected officials and opinion leaders in the Midwest with a focused and strategic message.

The BAR Team

Lauren Schregardus

Director of Client Services

Lauren Schregardus the director of client services at Bar Communications, where she oversees strategic communications campaigns and media relations for corporate and nonprofit clients.

Previously, Lauren served as director of communications for iStudio Salons, a growing salon concept with locations in Florida and Indiana. At iStudio, she managed the company’s direct marketing and communications to vendors, customers and external stakeholders, in addition to leading all public relations and social media outreach. During Lauren’s tenure, iStudio grew from three locations to seven locations with nearly 200 salon professionals.

Her media relations experience also includes service as spokeswoman for Indiana Superintendent of Public Instruction Dr. Tony Bennett, the Indiana Department of Education and the Indiana Family and Social Services Agency. Lauren began her career as an account executive for Dittoe PR, an Indianapolis public relations firm, where she worked on earned media campaigns for national and international clients.

Joel Weyrauch

Director of Strategic Communication

Joel Weyrauch is the director of strategic communications for Bar Communications and is responsible for generating creative and targeted content to assist with client needs. Additionally, Joel is tasked with developing and enhancing Bar’s digital presence and social media outreach.

Joel most recently worked as a senior traveling consultant for one of the largest collegiate men’s organizations in North America where he implemented programs at the campus level at over 60 colleges and universities across the continent. He has also developed curriculum for international conferences and assisted with executive speechwriting. He is a cum laude graduate from Butler University with a bachelor’s degree in political science.

Clients - Past and Present

  • AARP Indiana
  • AT&T
  • Business Roundtable
  • City of Fishers
  • Corrisoft
  • Elevate Ventures
  • Hoosier Environmental Council
  • iStudio Salons
  • Indiana Competes
  • Indiana Criminal Justice Institute
  • International Cricket Council
  • Lisa Wagner & Co.
  • MetLife
  • Mitch Daniels Leadership Foundation
  • Pfizer
  • PhRMA
  • Quarles & Brady LLP
  • Seniorlink/Caregiver Homes of Indiana
  • The Speak Easy
  • Walmart
  • WGU Indiana
  • WMB Heartland Justice Partners

Get Started

Please fill out the form below or give us a call directly so we can determine how Bar Communications can best help you and your organization.